IMWIP

I worked on rebranding IMWIP, an everyday luxury clothing brand celebrating self-expression, progress, and self-care. The challenge was to connect more deeply with customers early on. I designed a LEGO- inspired logo to symbolize progress and imperfection while setting the brand's identity. Collaborating with a team, I creatively directed the brand's visual, print, and social media presence to ensure IMWIP's mission of growth and transformation resonated consistently, mirroring customers' personal journeys in the clothing they wear.